Selected university coursework · 2021

Advertising
as intervention

Early experiments that treated viewpoint, movement and physical format as part of the message

These speculative student projects explore advertising as something encountered rather than simply viewed. Each begins with a familiar format, such as a poster, public installation or mailed pamphlet, then gives the audience a physical action: walk past, look into, flip and recombine. They were created as university coursework rather than commissioned by the organisations shown.

A poster completed by the viewer

The Trussell Trust concept was designed as a lenticular poster. From one angle, the table holds an empty plate and asks about hunger in Glasgow's Southside. As the viewer passes it, the plate fills and the message changes to a direct promise of action.

I staged and photographed both versions myself, then designed them as two states of one physical piece. The change in viewpoint was not an after-effect: it was the central mechanism of the campaign.

Beyond the printed surface

An Ecover concept turned an aquarium into an environmental advert. The initial spatial sketch establishes the relationship between the viewer, warning copy and tank; the resolved mock-up carries an underwater image across the rear wall and turns the warning into a more hopeful invitation to change products.

The LEGO pamphlet was divided into horizontal sections containing different heads, bodies and legs. Readers could flip each section independently to mix and match many characters, then turn the pamphlet over to find the line “build your imagination.” The mailed object itself became a small construction toy.